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There is a set of eight questions credited to an engineer named George Heilmeier that is now known as the “Heilmeier Catechism.” The former director of the Defense Advanced Research Projects Agency (DARPA) stated that anyone proposing a research project or product development effort should be able to readily and simply answer these questions. In my mind, the same goes for anyone marketing a product or service to the DoD, research or otherwise. In that context, here’s my translation of Heilmeier’s sage advice:

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